Dasher Central
Dasher Central is the resource center and content hub that instills confidence and inspires DoorDash delivery drivers.
Client: DoorDash Dasher
Project: Brand Development, Content Creation
Skills: Creative Direction, Art Direction, Branding, Design
Earning with DoorDash starts with Dasher Central
To show that DoorDash cares about the Dasher community, we created Dasher Central — the one stop shop for all topics related to Dashing. The website features practical resources like tips on how to make the most on the platform, as well as inspirational stories from the Dasher community. We worked closely with performance marketing teams to optimize the website for conversion and insights teams to create strategic content to meet the needs of the Dasher community.
The launch of Dasher Central was also the reveal of the new Dasher brand. While designing the website and its content, we developed a style guide that featured color, type, illustration, and photography styles that were tailored for the Dasher audience. The style guide now informs all Dasher marketing materials.
Role: Associate Creative Director
Copywriters: Matt Detiveaux, Robert Cuff
Designer: Julio Sotomayor
Photographer: Jerry Buttles
Illustration: Laundry
Animation: Matt Stark