Dasher Direct

For everyone who dashes, there’s a new way to get paid.

DoorDash teamed up with Payfare to create DasherDirect — a financial solution that gave Dashers fast and flexible access to their earnings. It consists of a mobile banking app, a prepaid debit card, and offers rewards like cash-back on gas.

To drive awareness and adoption, we created a campaign that let Dasher’s know they could trust the new offering. We developed a unique look and feel for all of the product communications that reflected a credible financial service. DasherDirect showed that DoorDash cares about the Dasher experience, and in turn increased Dasher retention and loyalty.