DashMart
Over-Delivers

DashMart launched nationally with a new brand identity system that positions them as a premier grocery destination.

Client: DoorDash Grocery
Project: Product Launch, Brand Campaign
Skills: Creative Direction, Branding, Art Direction

Grocery delivery that over-delivers

People don’t trust ultra-fast delivery services to deliver their groceries to their standards. So for the national launch of DashMart, a new type of grocery store that delivers groceries within 15 minutes, we made sure people knew this was a delivery service they could rely on.

We designed a new brand identity system that positioned DashMart as a premier grocery destination and created a campaign that highlighted DashMart’s dedication to quality and accuracy. The work featured a new logo, design system, suite of photography assets, designed storefronts, digital touch points, and custom surprise and delight products that showed customers how DashMart goes above and beyond.

Role: Associate Creative Director
Design Director: Adriel Teles
Copywriters: Justin Stielow & Erin Woolf
Designer: Amy Lee
Photographer: Maren Caruso

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