Magic Table
The DoorDash creative studio scaled the company’s ability to produce TV commercials and made national announcements for the arrival of Little Caesars, Dunkin, KFC, and Taco Bell on the platform.
Client: DoorDash x Little Caesars, Dunkin, KFC, Taco Bell
Project: Multi Restaurant National Campaign
Skills: Creative Ideation, Art Direction
All of your favorite flavors are on DoorDash
In 2020, DoorDash was growing exponentially and new restaurants were joining the marketplace every week. Each restaurant wanted to raise awareness of their availability on the platform and we needed a quick solution to keep up with the demanding growth. So we created Magic Table — a mix and match TV template that showcased DoorDash’s varied selection, highlighted the newest restaurant available, and offered a sweet deal to celebrate their arrival. The work successfully scaled DoorDash’s ability to produce national TV commercials within extremely fast production windows and kept restaurant partners happy.
Role: Senior Art Director
Creative Director: Ben Bellayuto
Director: Devin Bousquet
Production: SuperJoy